Netflix said they are targeting an "early 2023" launch for the cheaper tier, which will not include the streamer's entire selection.
Netflix is planning to introduce a lower priced ad-supported tier in early 2023 and a crackdown on password sharing sometime in 2023. Here is how 'add a home' is expected to work.
More than 100 million Netflix households are sharing passwords, according to the company's estimates. That is why Netflix is currently testing various methods to curb the practice.
- "We’re in the early stages of working to monetize the 100m+ households that are currently enjoying, but not directly paying for, Netflix. We know this will be a change for our members. As such, we have launched two different approaches in Latin America to learn more. Our goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business that we can roll out in 2023," the company said in its earnings report.
Netflix's latest initiative is 'add a home' which is currently being tested in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. Here is how it works.LINK
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